The Ask:
Create a Campaign for Good for Airbnb. Airbnb is not just about homestays and unique rentals.
They are also about travel, communities, people and experiences.
Airbnb wanted us to create a global campaign that will resonate with its values of tolerance, acceptance and inclusivity.
Insight:
In the past couple of years, the world witnessed a staggering increase in hate, racism and discrimination.
While Airbnb’s mission is to provide everyone with a safe haven while they travel, most people don’t get the opportunity to engage meaningfully with people from other countries.
So how can we help people have conversations with another nation?
The Idea:
Your Window Into The World
As a way to promote tolerance, acceptance and inclusivity, we are proposing a two-way window‚ that would connect people from different parts of the world, and have them participate in an honest conversation in the hopes that they will be lifelong friends.
