BRIEF :
With the end of pandemic lockdowns, Trompiere is launching its new “Perfect Pink” shade of liquid lipstick
- a lipstick that automatically adjusts to your skin tone regardless of your ethnicity or complexion.
We were asked to develop a campaign that lives on Instagram & TikTok, supported by Out-Of-Home
(Starbucks or TTC).
INSIGHT :
With the end of the pandemic and lockdowns, we’re all going to need to relearn how to live in our new normal (whatever that’s gonna be)
CONCEPT :
In a world where we are no longer confined to wearing masks, how can YOU stand out and adapt?
KEY VISUAL
INSTAGRAM POSTS
VIDEO PROMO AD
