The Ask:
An experiential campaign to relaunch Superdry Clothing and help the struggling brand become popular once more.
Long before the pandemic, Superdry was struggling to keep up its business due to an erosion in brand equity, failure to address relevant trends and its lacklustre participation in eCommerce and social media channels.
The Insight:
In an era where there are a million different clothing brands, how can Superdry stand out?
By expanding its offerings beyond the realm of ‘clothing’ and helping people experience the brand like never before.
Let’s move Superdry away from the brick and mortar stores and help the brand become a part of the culture.
The Idea:
The Superdry Experience Lounge - A travelling pop up store moving from the east to west coast, stopping at 7 cities along the way.
The ‘Experience Lounge’ will be placed at the city’s busiest street and will feature live music, a pub and offer customised giveaways such as T-shirts, phone cases and other accessories.
