What is Ritzy?
Ritzy is a personalized gifting app focused on luxury goods and experiences.
We aim to find the perfect gift and make it easier for you and
your friends.
What makes it unique?
- We provide recommendations based on public data
- Our scoring system is based on the selected preferences
- We provide cost splitting feature which allows for affordability for high ticket items
- We collaborate directly with big brands, thus taking away any ‘middle-man’ charges.
Problem Statement :
“How might we make it easy to find exclusive
deals, rare drops & premium experiences for your
loved ones, so that their gift or experiences are
unique to them, taking into account the rarity
and exclusivity of the gift.”
CUSTOMER JOURNEY MAP
BUYER PERSONA
LOW FIDELITY PROTOTYPE
MEDIUM FIDELITY PROTOTYPE
We tested the medium-fidelity design with a sample of 5 people. Based on the feedback we received, we decided to rework the design.
HIGH FIDELITY PROTOTYPE
