Background :
Fashion industry’s environmental impact & the consumer’s guilt
A Nielsen study says: 75% of Millennials are eco-conscious to the point of changing
their buying habits to favour environmentally friendly products.
The impact is usually simplified in one or two issues but involves many points:
• Crop production
• Fabric processing
• Carbon footprint from transportation
• Landfill pollution
• Fair labour practices
Target Audience:
Male and Female consumers between 18-35 who are concerned about the environment
and wish to live a more conscious lifestyle.
Behaviours:
Individuals who prefer shopping online, are comfortable making online transactions and frequently use a smartphone to make purchases. They expect a convenient buying journey that is built on a foundation of affordability, transparency, and a personalised buying experience.
Psychographics:
The average consumer is culturally fluid, they see consumption as a form of self-expression. They care about the values a company stands for and want to make sure that their purchasing power supports what they consider to be environmentally conscious brands.
Buyer Persona:
He is internet savvy, with ample disposable income, and expects convenience in all aspects of the transaction. He is value-conscious, environment conscious and does a ton of research before buying something, and is loyal when provided with a good consumer experience.
Solution:
Create an app that centralises sustainable brands and sort them by a unified score, so the user might have personalised suggestions and a green tailored experience.
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TYPOGRAPHY ICONS
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APP SCREENS
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APP STORE DESCRIPTION
