Business Objective
Drive usage of DayQuil & NyQuil during cough, cold, and flu season through a Facebook Hack & Activation Campaign
Brand Background
Target: Young Professional Men & Women; 22-35
Observation: There are so many products in the Cough, Cold and Flu section and when I’m sick, the last thing I
want to do is figure out which one is right for me.
Brand Purpose: Be yourself, every day
Tone of Voice: Your witty Best Friend who just happens to be a doctor
IDEA #1
Insight:
No matter how old and independent we get,
there is no care quite like that of our moms.
Idea:
Mom Knows The Tricks When She Has Vicks
No matter how old and independent we get, there is no cure
quite like that of our moms.
SOCIAL MEDIA CAROUSEL POST
VIDEO PROMO AD #1
SOCIAL ACTIVATION
IDEA #2
Insight:
Getting a cold or the flu always has you looking like your worst self.
Idea:
Vicks Knows Flu's Tricks
We never know when the flu will strike but when it does,
it's nice to know that we can always get back to
our best selves with Vicks!
SOCIAL MEDIA CAROUSEL POST #2
VIDEO PROMO AD #2
REMIX WITH VICKS - TIKTOK
