Problem:
During the last 50 years, many iconic artists have headlined the festival. 2020 was meant to be the 50 anniversary of the Glastonbury Festival. However, due to the Covid-19 pandemic, the festival was forced to cancel it, and declare a ‘fallow’ year.
Solution:
The idea is to pay tribute to the last 50 years of the festival - from its humble origins in the ’70s to the behemoth, it has become today.
DESIGN INSPIRATION
DESIGN EXPLORATIONS
DIGITAL MEDIA CHANNELS
CAMPAIGN ROLL OUT PHASES
PHASE 1: CREATE ANTICIPATION
Announcing Dates & Details
Emailer
Display Ad
Instagram Story Ad
PHASE 2: ENCOURAGE DISCOVERY
Announcing Artists & Lineup
Display Ad
Emailer
Social Media Post #1
Social Media Post #2
Social Media Post #3
Social Media Post #4
Social Media Post #4
PHASE 3: SNEAK PEEK
A behind the scenes look at what can be expected at the festival
